Archive for November, 2007

November 8, 2007

Registration Restricts signing new Users?

Even though all that is required to register for Genotrope is an email, a certain percentage of visitors to the landing page, never take the next step. The email is necessary to communicate with users as they submit resumes to companies and the companies respond. However, if they never get to see how the site works and how useful it can be, Genotrope is not doing a good job for them.

So, we are moving towards letting users “inside” to see how valuable the database is and how powerful a research tool the Company Graph is for evaluating start ups.  Our hope is that once they get a feel for the usefulness, they will register to take the next step and find what companies Genotrope has matched them with.